AmoCRM

AmoCRM is sales oriented crm software product, with a sole focus to help sales teams reduce the amount of leads that fall through the cracks. This product is not a broad based crm software like some of the competing solutions, but instead have focused their target market on sales people.  An average sales person may find this CRM satisfactory, as it does offer standard reports, pipeline management, and statistical widgets that at first glance provide generally useful information. For the specialized sales person, who strives to go above and beyond to seek out potential leads, the kind of salesperson who spends additional time analyzing trends in their previous quarter's data, AmoCRM does not make the cut.

Pricing - AmoCRM does have a competitive pricing model, the low tier edition they call their Base Edition: starts at $15 per user per month. The Advanced Edition costs $25 per user per month. Highest priced is the Enterprise Edition costing $45 per user per month. This pricing model is competitive, and is similar to Pipedrive CRM and Zoho CRM.

Price is important, but not as heavily weighted of a factor for me as customization functionality, of which AmoCRM is lacking. The dashboard has fixed statistical widgets (dashlets) that are showing top line numbers / totals that can be useful, but provides no way to customize them. For example, I login to my AmoCRM free trial and see My Sales This Month, that is helpful; but what I cannot do is add another widget that shows My Sales This Month From Existing Customers.

It is important to point out that AmoCRM is not a bad product, in fact I did like it when using my free trial. The graphic user interface (GUI) was nice and modern, the software was not slow (albeit the free trial account I was using had little data in it), and the account record had a clean feel to it. The problem, as stated above comes down to core functionality, with the CRM software market as crowded as it is today, AmoCRM (in our opinion) cannot match up against the other low cost quality driven products we have reviewed.