Marketo offers an industry-leading Web-based marketing platform for companies of all sizes to form and preserve engaging customer relationships. Built by marketers, for marketers - Marketo provides everything needed to achieve success quickly and scale as business needs grow.

This complete marketing suite features tightly integrated applications deliver a broad range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization. In particular, Marketo offers a process-driven automated campaign builder, which provides more flexibility and scalability than the traditional if/then campaign builders.

Marketo has a native integration (and was selected as the #1 Marketing Solution by users 5 years in a row). In addition, Marketo natively integrates with Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline, and prioritize based on prospect engagement. 

With over 3,000 customers, and 250 partners, Marketo offers a one-of-a-kind community of brilliant marketers who share ideas, collaborate, and directly influence product developments. We think it’s a great fit for pretty much any company engaging in B2B marketing efforts, especially technology companies. Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Since its foundation in 2006, Marketo has experienced enough momentum to make it the fastest growing marketing automation vendor on the market.

Cloud Deployment: Yes
On-Premise Deployment: No

CRM Features

  • Custom Dashboards
  • Custom Reports
  • Schedule Reports
  • Standard Dashboards
  • Standard Reports
  • Custom Buttons
  • Custom Fields
  • Custom Links
  • Custom Modules
  • Page Layout
  • Rename Tabs
  • Schedule Fields
  • File Management
  • File Sharing
  • Folder Sharing
  • Nestable Folders
  • Invoices
  • Products
  • Purchase Orders
  • Quotes
  • Sales Orders
  • Auto Responders
  • Campaign Management
  • Email Opt-Out
  • Email Templates
  • Mass Email
  • Accounts
  • Activity Tracking
  • Calendar
  • Contacts
  • CRM Views
  • Forecasting
  • Leads
  • Opportunities
  • Scripts
  • Cases
  • Client Portal
  • Email-to-Case
  • Solutions
  • Surveys
  • Auto Attendant
  • Call Queues
  • Call Recording
  • Click to Dial
  • Inbound Calling
  • IVR
  • Outbound Calling
  • Virtual Phone System
  • Voicemail
  • Voicemail-to-Email
Web Forms
  • Accounts
  • Auto Responder
  • Cases
  • Contacts
  • Leads
  • Notify Owner
  • Alerts
  • Approval Process
  • Assignment Rules
  • Case Escalation Rules
  • Convert
  • Field Updates
  • Rules
  • Tasks
  • Time Based Actions
  • Webhooks

Send Marketo a Message

Required fields are marked *

Marketo Video Demo

Customer Reviews

No reviews to display.

Similar CRM Providers